Ustream (ustream.tv) is making a push to become the Web’s live broadcast leader, and perhaps the next online video revolution. Recently they released Ustream Producer; a desktop app that helps users create more professional live broadcasts. Now, instead of a simple one-dimensional live webcast, users can import audio and video media to include in the broadcast, incorporate picture in picture co-hosting, pop-out chat rooms, screencast within the broadcast, syndicate to Twitter, Facebook, MySpace and AIM, and produce higher quality streams; all for free.
Making an Impact
Businesses can build buzz through all networks they use to announce a “live product unveiling,” then easily use Ustream to execute the task. Live webinars can also help a business educate their consumers when time is of the essence. Media websites can take advantage of Ustream to air live interviews and updates from events they are attending, or to cover local events as they unfold. This holds the advantage of being “first” in any crowded industry.
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